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1Syllabus Empty Syllabus Sat Aug 07, 2010 9:19 pm

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MG2452 ENGINEERING ECONOMICS AND FINANCIAL ACCOUNTING
L T P C
3 0 0 3
UNIT I INTRODUCTION 6
Managerial Economics - Relationship with other disciplines - Firms: Types, objectives
and goals - Managerial decisions - Decision analysis.
UNIT II DEMAND & SUPPLY ANALYSIS 10
Demand - Types of demand - Determinants of demand - Demand function - Demand
elasticity - Demand forecasting - Supply - Determinants of supply - Supply function -
Supply elasticity.
UNIT III PRODUCTION AND COST ANALYSIS 10
Production function - Returns to scale - Production optimization - Least cost input -
Isoquants - Managerial uses of production function.
Cost Concepts - Cost function – Types of Cost - Determinants of cost - Short run and
Long run cost curves - Cost Output Decision - Estimation of Cost.
UNIT IV PRICING 9
Determinants of Price - Pricing under different objectives and different market structures
- Price discrimination - Pricing methods in practice – role of Government in pricing
control.
UNIT V FINANCIAL ACCOUNTING (ELEMENTARY TREATMENT) 10
Balance sheet and related concepts - Profit & Loss Statement and related concepts -
Financial Ratio Analysis - Cash flow analysis - Funds flow analysis - Comparative
financial statements - Analysis & Interpretation of financial statements.
Investments - Risks and return evaluation of investment decision - Average rate of return
- Payback Period - Net Present Value - Internal rate of return.

TOTAL= 45 PERIODS

TEXT BOOKS:
1. McGuigan, Moyer and Harris, 'Managerial Economics; Applications, Strategy and
Tactics', Thomson South Western, 10th Edition, 2005.
2. Prasanna Chandra. 'Fundamentals of Financial Management', Tata Mcgraw Hill
Publishing Ltd., 4th edition, 2005.

REFERENCES:
1. Samuelson. Paul A and Nordhaus W.D., 'Economics', Tata Mcgraw Hill Publishing
Company Limited, New Delhi, 2004.
2. Paresh Shah, 'Basic Financial Accounting for Management', Oxford University Press,
New Delhi, 2007.
3. Salvatore Dominick, 'Managerial Economics in a global economy'. Thomson South
Western, 4th Edition, 2001.

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